Include a very short paragraph about your team, business & what makes you stand out. This is a great place to talk about how your team will make your brides feel. Make sure to bold any keywords you would want to stand out if your potential customer was skimming. Remember, your customers don’t really care about your story, they care about how your experience and personality will help make sure they have a good experience. Use you/your instead of we/us whenever you can in your language.